Sales Leader · Community Builder · Anaheim, CA

Chris Hernandez

Dedicated to the growth of people and the success of partnerships. Because relationships are the ultimate ROI.

20+ Years in Sales Leadership

Everywhere I go, I build something from scratch — and it always starts with people. The right conversation. The right handshake. The right Tuesday night.

I'm originally from Queens, New York — where I learned to be direct. Then I moved to Chicago, Illinois — where I learned to be a nice person. And now I live in California — where I learned to be polite. That's 20 years of personal growth right there.


I've spent those same 20 years in sales across staffing, cybersecurity, SaaS, and construction. But if you ask me what I actually do, I build trust. I build teams. And I build communities wherever I go.


I'm a coach by nature. I help people come to realizations while learning something myself. I've been employee number two at a startup that hit $26 million. I've turned around companies after they lost a quarter of their revenue. I started a tech meetup that connected a thousand entrepreneurs. And I show up every week for a group of men who hold each other accountable.


This page isn't a resume. It's the story behind the resume — the photos, the people, and the chapters that got me here. If any of this resonates, I'd love to connect.

2000 – 2003 · Chicago, IL

The Foundation

AMEC / Morse Diesel — Dearborn Center

Fresh out of Wheaton College with a degree in Psychology and Urban Studies, I landed on a $286 million commercial construction project in Chicago's Central Loop. My job was to make sure minority- and women-owned businesses got actual contracts, and the developer got Tax Increment Finance (TIF) money. A complex, winding road that required navigating many relationships.

I worked with the Project Management team and consultants to break down the project scope, prospect MBE and WBE firms, build relationships from scratch, and match qualified subcontractors to specific packages. This wasn't sales in the traditional sense. But it taught me everything about trust, hustle, and showing up for people who don't always get the call.

$286M
Project Value
$71.5M
MBE Goal (25%)
$14.3M
WBE Goal (5%)

2003 – 2010 · New York, NY

Employee #2

The Tuttle Agency — Light Industrial Division

I was the second person who started with the company. That's it. Me and my boss in a room, figuring out how to build a light industrial staffing division from a small book of business. No playbook. No brand. Just work ethic and fearlessness — the kind you learn growing up in Queens.

Over seven years, we scaled that division to $26 million in revenue. I opened territories in Pennsylvania, NJ and Illinois, built and managed teams, and maintained a 98% fill ratio. By the end, I was Executive VP of the entire division. The photo below is from 2009 — Person of the Year.

Tuttle Specialty Staffing - Person of the Year 2009 - Chris Hernandez
Person of the Year 2009
$26M
Revenue scaled
98%
Fill ratio

2012 – 2016 · Corona, CA

The Turnaround

Time Rack — National Sales Director

I started at the company as the only salesperson, alongside the founder. I met them at an airport, oddly enough. I anchored our relationship with Thomson Reuters at the enterprise level, built reseller partnerships with CPAs and payroll firms, and led a sales-driven acquisition.

When the company was under new ownership, we had just lost 25% of our revenue due to a major client bankruptcy. Most people would have played it safe. I went the other direction.

I anchored our sales team to capture the diaspora of clients, and led a sales-driven turnaround that restored 30% growth in 12 months. I developed new relationships. Grew the business 20% year over year. And when the dust settled, I won an award for bringing back the clients everyone else had written off.

Chris at Time Rack conference booth
Chris presenting pricing structure at Rootworks
Time Rack team at conference
Time Rack booth with team
Time Rack team dinner
Most Outstanding Employee — Sales
30%
Growth restored
20%
YoY growth

2016 – 2020 · Corona, CA

The Builder

AppCore Labs · Tech-O-Tuesday · Community roots

When I first moved to California, I didn't know anyone outside my business partners. So I did what I always do — I started something. I partnered with the City of Corona and the local Chamber of Commerce and launched Tech-O-Tuesday, a monthly meetup for entrepreneurs. Over seven years it grew to a network of 1,000 people with a 4.9-star rating.

At the same time I founded AppCore Labs, an application design and development agency. We built products. We launched startups — FileJet, WurkNow, Relay on Demand. I was the guy out in the public eye in a small town, building things with my team and making noise. I spoke at Norco High School. I won the Rising Star award, 40 Under 40, and a few others along the way.

AppCore Labs team photo
Chris receiving 40 Under 40 certificate
Chris at KCWG radio with award
Rising Star award at Corona Chamber of Commerce
Chris with Rival team at Tech-O-Tuesday meetup
AppCore Labs behind the scenes photo shoot
Rising Star Award
40 Under 40

Chris receives the Rising Star Award

Tech-O-Tuesday

A monthly tech meetup I founded to connect entrepreneurs with one another and local ecosystem resources. Partnered with the City of Corona, Riverside ExCite (incubator and accelerator), and the Corona Chamber of Commerce. We received 4.9 stars out of 5 from hundreds of local attendees. It proves I know how to connect, entertain and inspire.

Tech-O-Tuesday group selfie at meetup
Chris networking at Tech-O-Tuesday
Tech-O-Tuesday dinner meetup
Chris with startup founders at Tech-O-Tuesday
Relay On Demand wins 1st place Fast-Pitch at Riverside County Innovation Month
4.9★ Meetup Rating

Tech-O-Tuesday — building community one Tuesday at a time

2019 – 2020 · Santa Fe Springs, CA

The Fixer

FileJet — President

Some opportunities find you through a back channel. A fellow investor who knew my work at WurkNow made a call. Next thing I know, I'm walking into a 35-year-old company that had been producing estate planning kits, corporate trusts, and electronic entity packages out of a warehouse — and they needed someone to figure out what came next.

The technology existed on paper. It wasn't deployable. My job was to fix that.

I restructured the company, gave it a new mission, and worked with our offshore development team to make the software actually usable. While we kept the warehouse running — because the bills don't stop while you're rebuilding — I steered the company toward a new product-market fit: entity management as a SaaS product.

Here's what that means in plain English. You're a property developer. You own fifteen LLCs. You've got entity documents scattered across emails, folders, and filing cabinets. FileJet puts all of it in one cloud-based system — your records, your registered agent, your compliance — all in one place. Clean. Organized. Accessible. That was the business model I figured out. First revenue came from our existing customer base, and then we expanded from there.

I also made the hard calls. Reshaping a legacy team around a new product means some difficult conversations. I did them with respect — honoring the people who built what came before, while building what came next. FileJet still exists today. That's the proof.

The FileJet team, 2019
Farewell to a legend — honoring our retiring CSR

Left: The FileJet team, 2019 · Right: Farewell to a legend — honoring our retiring CSR

2021 – 2024 · Remote (Boston, MA HQ)

The Closer

Allure Security — Regional Sales Director, West

Allure was a cybersecurity startup focused on impersonation detection and remediation. I joined as a founding AE and helped the company scale from a seed round to Series A. That means I wasn't just closing deals — I was building the entire sales motion from the ground up while finding product-market fit in real time.

I led the West Coast territory and hit team quotas 7 out of 8 quarters. I consistently delivered the highest annual contract value in the company — by 50%. I secured long-term contracts with mid-market banks and credit unions. I get many rejections. That's the job. But when you believe in what you're selling and you care about the person across the table, the wins come.

Chris at Allure Security conference booth with colleague
Chris with Allure Security team at FS-ISAC
Chris networking at Allure Security booth
Allure Security startup team dinner
Sales Champion Q4 2023
Highest ACV by 50%

Present · Community leadership

The Leader

Men's leadership, mentorship & service

This chapter is the most impactful. I joined a non-profit 4 years ago that supports men in developing healthy habits in life and leadership. I started as a Team Leader. Then I became a Team Leader Facilitator. Now I'm the XO — second in command in the division.

I work out with my men. We speak vulnerably to each other while we face life's challenges. I've mentored many men and received gifts from others that have given me a higher purpose. We show up for community events. We volunteer. We hold each other accountable. This is what it looks like when you stop building things for yourself and start building things for others.

Core team volunteering together
Legacy Project for Mankind at community walk
American Foundation for Suicide Prevention walk - Orange County
Team outing - brotherhood in action
Role 1
Team Leader
Role 2
Team Leader Facilitator
Current
Executive Officer (XO)

Advisory & Non-Profit Roles

LC Innovation Student Hires Legacy Project for Mankind Overhand Worldwide

Let's connect

I'd love to hear about what you're building. Whether you need someone who can close, lead a team, or just have an honest conversation — I'm here.